As early as the beginning of the 20th century, citizens of Greenville were keenly aware of the need for an auditorium, a gathering place for the community.  However, it was not until the 1930’s that the dream finally became a reality.  The Greenville Municipal Auditorium officially opened October 24, 1939, as a public works project of the Roosevelt Administration.  Uniquely situated above City Hall, the auditorium’s stage has been graced by a variety of performers including Elvis Presley, Duke Ellington, Van Cliburn, Loretta Lynn, MercyMe, The Dallas Symphony Orchestra, Charlie Pride, and many more!

Throughout it’s 80-plus-year history, the GMA (as it is now known) has remained a cultural cornerstone for not only Greenville, but for all of North East Texas.  Over the past few years, the GMA has received numerous upgrades including a new state of the art digital sound system, brand new comfortable seats, new curtains and rigging, and a restoration of many of its original art deco details that were lost over the years.  In 2018, a new 501c3 Non-Profit was formed – The GMA Foundation – to raise money for continued capital improvements.  

Below is a partial listing of performers that have appeared at the GMA: